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Media Detective Notebook

The Media Detective Notebook is a recurring learner artifact — a journal or folder that travels with the student across all 18 weeks. It makes learning visible, builds cumulative knowledge, and gives caregivers a natural window into what the student understands.


Setting It Up

You need one of the following:

  • A composition notebook or spiral-bound journal (simplest option)
  • A binder with loose-leaf paper (easy to add pages and organizers)
  • A folder with printed templates (most structured option)
  • A digital document for older or tech-comfortable students

Label the cover or first page:

Media Detective Notebook Name: ________________ Started: ________________


What Goes Inside

Each week, the student adds at least one entry. Entries can include:

  • Written observations and reflections
  • Drawings, diagrams, or sketches
  • Completed activity sheets (scavenger hunts, sorting games, ad trackers)
  • Pasted-in examples (cut from magazines, printed screenshots)
  • Vocabulary entries
  • Quick Check responses
  • Anything the student notices about media during the week

The notebook is not graded. It is a thinking tool, not an assignment.


When to Use It

The notebook is most powerful when it's used regularly — not just during lessons.

  • During every lesson: Add at least one entry per week using the week-by-week prompts below
  • Between lessons: Encourage the student to jot down things they notice about media during the week — a headline that caught their eye, an ad that surprised them, a recommendation that seemed odd
  • Every 4-5 weeks: Flip through the notebook together. Notice patterns. Celebrate growth. Ask: "What do you notice about how your thinking has changed?"
  • During the final project (Weeks 15-18): The notebook becomes a reference tool — students can look back at earlier observations to inform their creation
  • After the course: The notebook is a complete portfolio of the student's media literacy journey

Recurring Sections

Consider setting up these sections at the start (or add them as the course progresses):

1. Vocabulary Log

A running list of key terms and definitions. Each week, add the new vocabulary from that lesson.

2. Media Watch

A section for recording interesting media observations during the week — outside of lesson time. "I noticed that..." entries. These observations often become great discussion starters.

3. Activity Pages

The main section. Each week's hands-on activities (scavenger hunts, ad logs, verification reports, etc.) get recorded here.

4. Reflection Corner

A section for weekly reflection responses. Even one sentence per week adds up over 18 weeks into a powerful record of growth.

5. Questions I Still Have

A running list of questions the student hasn't found answers to yet. Revisit this periodically — some questions will get answered in later weeks.


Week-by-Week Prompts

Use these prompts to guide what goes into the notebook each week. They align with the independent session activities.

WeekNotebook Entry
1Media Scavenger Hunt — list 10 pieces of media, who made them, and one construction choice
2Purpose Sorting — chart of media examples sorted by purpose (inform, entertain, persuade, sell)
3Variable Experiment — notes or sketches showing how changing one variable changes the feeling of a message
4Re-Edit Reflection — side-by-side comparison of two versions of the same story and what made them different
5Ad Detective Journal — log of 8 ads or persuasion attempts with type, technique, and disguise rating
6Clickbait Lab — original clickbait headlines vs. honest rewrites, with notes on what made the clickbait "work"
7Ad Tracker — tally sheet of every persuasion attempt found in 30 minutes of media
8Emotion Selling Analysis — examples of media selling ideas or feelings instead of products
9Verification Practice — trust ratings for 4 pieces of information with evidence for each rating
10Fact-Check Sprint Report — investigation notes tracing claims to their original source
11Fake Spotter's Guide — student-created reference card for identifying manipulated/out-of-context media
12Algorithm Journal — first entry tracking recommendations and what's missing from the feed
13Perspective Challenge — written or drawn exploration of a topic from an unfamiliar viewpoint
14Feed Swap Reflection — notes on what it felt like to see a completely different simulated feed
15Spec Sheet — the planning document for the final project
16Draft-in-Progress Notes — notes on construction choices made during building
17Peer Review Notes — feedback received and revision plan
18Creator Reflection — final personal reflection on the full course journey

The Media Checkpoint

These seven questions work with almost any piece of media. Encourage the student to use them throughout the notebook. Write them on the inside front cover or on a bookmark card the student keeps with it. See the full Media Checkpoint page for details.

  1. What am I looking at? — What type of media is this?
  2. Who made it, and why? — Who's behind this, and what's their goal?
  3. What choices shaped it? — What was included, left out, or emphasized?
  4. How does it want me to feel? — What emotions is it designed to trigger?
  5. What's the evidence? — Is this supported by facts, sources, or just vibes?
  6. What am I missing? — Other perspectives, context, or information I haven't seen?
  7. What's my next move? — Trust it, question it, check it, share it, or let it go?

Students start with questions 1–3 in Unit 1 and progressively add the rest. By the end of the course, the full routine should feel natural.


Example Entries

Here's what a few real notebook entries might look like:

Week 1 entry (Media Scavenger Hunt):

"I found 10 pieces of media! The one that surprised me most was the tag on my T-shirt — someone designed that too. The creator chose to make the letters small and use a simple font. I think they wanted it to look clean and not too distracting."

Week 5 entry (Ad Detective):

"I found an ad in my game that looked like a button I was supposed to press. It was disguised as part of the game! I'd rate it ⭐⭐⭐⭐ for how hidden it was. The technique was blending in with the game design."

Week 12 entry (Algorithm Journal):

"My YouTube recommendations are all gaming videos and funny animal clips. I think it's because those are what I watch the most. What's missing: anything about science or cooking, even though I like those too. My algorithm thinks I am someone who only cares about gaming and cute animals."

These are examples — the student's entries don't have to look exactly like this. Any honest observation counts.


Tips for Caregivers

  • Don't require perfection. Messy entries are fine. The point is thinking, not penmanship.
  • Review together periodically. Every 4–5 weeks, flip through the notebook with the student. Notice growth. Celebrate observations.
  • Let the student personalize it. Stickers, drawings, color coding — if it helps the student engage, encourage it.
  • Use it for assessment. The notebook is the best evidence of learning in this curriculum. If you want to show someone what the student has learned, the notebook tells the story.
  • Include the self-assessment. Tape or copy the Pre/Post Self-Assessment into the notebook so the student can see their growth at a glance.
  • Offer alternatives. If the student prefers voice memos, drawings, or typed entries, those all count. The medium matters less than the thinking.

The Notebook Is the Portfolio

By Week 18, this notebook becomes a complete portfolio of the student's media literacy journey. It documents their growth from noticing media for the first time (Week 1) to creating their own media with integrity (Weeks 15–18). Treat it as something worth keeping.